Hyderabad, October 30, 2026: Asian Roasters Pvt. Ltd. has announced its entry into the premium coffee market with a vision to build a globally recognised coffee brand rooted in Asian heritage and inspired by international coffee cultures.

Led by S. Krishna Hasini, Chief Executive Officer, a Computer Science Engineer, national-level 10m air pistol shooter and entrepreneur, and Dr. Roja Bharathi, Director, a noted Telugu film personality and social welfare advocate, the company aims to bring together coffee heritage, innovation and contemporary consumer preferences.

Hasini is the daughter of S. Krishna Chaitanya, Founder of Araku Aroma Coffee, Arakuccino, Araku Roots and Araku Cascara, who pioneered taking Araku Valley tribal coffee to the United States and established café presence across seven states. The family’s association with Araku Valley spans four generations, providing a strong foundation for the new venture.

Speaking on the launch, S. Krishna Hasini, CEO of Asian Roasters Pvt. Ltd., said, “Our family’s journey with Araku Valley coffee has taught us the value of origin, quality and the communities behind every cup. With Asian Roasters, we want to honour that legacy while exploring exceptional coffees from across India and the world. Our vision is to combine heritage with innovation and build a premium coffee brand that connects with consumers globally.”

While its roots are connected to the Araku Valley coffee legacy, Asian Roasters will not be limited to Araku coffee. The company plans to source, curate and roast premium coffees from distinguished coffee-growing regions across India and internationally. Its portfolio will include single-origin and estate coffees, signature blends and innovative fusion coffees, catering to evolving tastes in the premium coffee segment.

Based in Hyderabad, Asian Roasters aims to build a contemporary coffee brand that combines craftsmanship, technology and global inspiration with an Asian identity.

About Asian Roasters Pvt. Ltd.:

Asian Roasters Pvt. Ltd. is a Hyderabad-based premium coffee company focused on sourcing and roasting high-quality coffees from India and around the world. With a portfolio spanning single-origin coffees, blends and fusion offerings, the company aims to establish a distinctive presence in the global premium coffee market.

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